Professional Photography Blog

While out shooting the latest Toto ad on THE two hottest days in New York this summer, I learned a very interesting new fact: All those automatic faucets, toilets and the like that we see in office buildings and airports run on standard disposable batteries! I couldn’t believe it, but its true. The recently completed Part 2 of the Totology campaign illustrates just how much waste this creates.

I set out to replicate the visual impact that our previous ad had achieved, and although the subject matter and location would be worlds apart, I wanted to maintain a continuity in composition and framing that would link the two images. Once again the guys over at House did a fantastic job bringing everything together. Check out the final ad below, and for more information on just how the geniuses over at Toto achieved such a feat of engineering, read about the new products HERE.